Pink Ink Blog

So, life’s been crazy lately — and it has been hard to blog.  I volunteer in a non-profit organization called Ad 2 Orlando that is for young professionals in advertising, PR and marketing and we’ve been putting together our “Club Achievement Books” which basically encompasses an entire organizational year into an award entry.  Of course, the one I put together was the most perfect binder ever, perfectly organized and assembled with love.

But, that’s not what I want to blog about today.  I need to show you all the Push paper shredder.  I work for a company called Push, this is a strategic and creative advertising, branding and interactive agency.  We work closely with a promotional product vendor called Match-Up Promotions.  Out of the blue, a little Push branded paper shredder arrived in our office.  (However, there wasn’t one for me — but perhaps that will change after all this free publicity)

Well, the power is what would be expected for a shredder of its caliber, but I haven’t gotten to the best part… It plugs into the USB port. OMG.  Check this things out.  Talk about a promo product staying in sight at all times.  This gets 5 pink stars from me.  

Last Saturday, I ran my first 5k.  When my friend Kristen and I registered for the race, we received a race packet with directions, our race number, collateral material for other upcoming races and a pen from the sponsor of the race — a realtor in Central Florida named Sandy Fox.

I commend her for sponsoring an event such as the Track Shack Run Around the Pines, however I do not commend her poor choice in promotional product.  This pen (shown below) was obnoxious in rainbow stripes and has NOTHING to do with her brand as a realtor.  

When choosing a promotional product, one should consider the following (1) is it quality, (2) does it represent the brand or your audience, and (3) will it be frequently used or within sight by the user.  This product is none of the 3.  Although it did work — which is more than I can say for a lot of promotional pens I have received — it is not something I would be caught dead writing with.  Nice try Sandy, but think again before purchasing promotional product.  

Since I am a positive person, I will give some constructive criticism.  Seeing that the target is runners (and Sandy has a passion for running), a better choice would have been a water bottle, a bandana, a timer keychain, a pedometer, the list goes on and on.  

Oh, and in case you were wondering, I ended up with my best time ever of 32:24 and finished 23 out of 44 women in my age group (18-24)!