I can't lie, I love shopping on Amazon. I buy everything from trail mix to maxi dresses, and pretty much find myself jumping onto the site daily. When it comes to purchasing clothing, you have to have a strategy down. If not, you will be in the land of way too small and where is the opening for my head on this shirt. So my strategy is simple and can be summed up to three words, REVIEWS, REVIEWS, REVIEWS.
Reviews let me know, if an item runs too small, if the stitching comes loose after waring it for the first time , and my favorite are the pictures posted by customers! This form of a review let's consumers know if the African print skirt that looks like cotton in the image is really some weird nylon/spandex mix! Let's be honest, reviews save us the headache of returning or regretting a purchase!
So imagine my surprise when I was asked to change my review in exchange for a 50% return on my purchase. Now here's the deal, I provided a review on a dress that looked one way online and something completely different once it arrived on my doorstep. It wasn't ugly and yes I could wear it but I just felt like why the deceit? I'm so not one of those customers but really why not just use a freaking picture of the actual dress! So as I kindly declined, and went on with my day, one phrase came to mind, "Word Is Bond". A phrase used often in the 80's and as I recall, a phrase I often used among friends to over emphasize that what I was saying was the TRUTH! I began to think about how entrepreneurs treat this bond between their service or product and their customer. Is it really a cherished bond? As an entrepreneur, is your word, work, or skillset, something that you take seriously when providing your brand experience to your customers? Or do you just figure that if someone buys from you, all you should care about is that one transaction? If you are building your brand and you are looking to build generational legacy and not just a side gig at the moment, understand that integrity is a ripple effect that impacts your business from all angles. It's simple, your word becomes trust, trust becomes your reputation, your reputation become's the way those on the outside view your brand, and that external view becomes the organic marketing campaign (aka word of mouth) carried out by those who have the ability to make or break you.
Still don't believe me that your integrity is important? Check out Gary Vee's quick insight on integrity!
So as you set out to kill it as a divapreneur, be sure to take pride in your business and remember divas, Your Word is Your Bond!