Pink Ink Blog

Last Saturday, I ran my first 5k.  When my friend Kristen and I registered for the race, we received a race packet with directions, our race number, collateral material for other upcoming races and a pen from the sponsor of the race — a realtor in Central Florida named Sandy Fox.

I commend her for sponsoring an event such as the Track Shack Run Around the Pines, however I do not commend her poor choice in promotional product.  This pen (shown below) was obnoxious in rainbow stripes and has NOTHING to do with her brand as a realtor.  

When choosing a promotional product, one should consider the following (1) is it quality, (2) does it represent the brand or your audience, and (3) will it be frequently used or within sight by the user.  This product is none of the 3.  Although it did work — which is more than I can say for a lot of promotional pens I have received — it is not something I would be caught dead writing with.  Nice try Sandy, but think again before purchasing promotional product.  

Since I am a positive person, I will give some constructive criticism.  Seeing that the target is runners (and Sandy has a passion for running), a better choice would have been a water bottle, a bandana, a timer keychain, a pedometer, the list goes on and on.  

Oh, and in case you were wondering, I ended up with my best time ever of 32:24 and finished 23 out of 44 women in my age group (18-24)!

Wow, my first blog entry.  I’m really excited and can’t believe I’ve finally put this all together.  This blog concept has been a year + in the making and between finding the time and figuring out how to get started (domain, hosting, etc.) — it’s been tough.  But, now that I’m here, there’s no holding back.

I am a Public Relations Professional who has always loved office supplies.  Over the years, the love has turned into an obsession that has transformed into a compulsion.  Not so much with putting myself into debt because of them, but more focusing on the right tool for the right job.

The twist to it all is my obsession with pink.  My obsession with pink is deeper than my obsession with office supplies and my life pretty much revolves around the color.  I cannot enter a store without picking up everything pink and when buying ANY product — the first question I ask is “Does it come in pink?”

My blog will explore the world of office supplies — new products, pet peeves (like my hatred for paper clips), poor uses (I’m not afraid to name names) and more.  I’m also a writer – so you might see a little bit of that type of thing slip in as well.